Secrets of Digital Marketing Success

 
Training on
Secrets of Digital Marketing Success

30 April 2016

Why Businesses are using Social Media?

• Build Reach: Users access Social Media content while looking at updates from friends, searching and Ads. Business can get their message delivered through all these channels.
• Aggregate Users: Social Media is the cheapest platform to aggregate audience & nurtures them before they are sales-ready.
• Build Relationships: Why go to golf course when you can catch your customers, vendors & partners on Social Media Channels every day.
• Build Brand: Social Media gives an opportunity to create brand advocacy, which ultimately leads to approach most customers.

COURSE OBJECTIVES

• How to leverage new models in business and e-commerce to increase profitability
• Successful Social media and digital marketing techniques
• Real-world application of digital marketing and e-commerce methods
• How to market yourself and your products more effectively and efficiently 

COURSE CONTENTS
Session 01 - Social Media Round Up Phase

• Facebook, LinkedIn, Google+, Forums and Blogs, Youtube
• What do people share on these platforms
• What are the usage patterns and trends
• How are marketers using them?

Session  02 - Social Media Planning Phase

• Monitoring social media - Where are the conversations? Who are the influencers? What are they talking about? Using SM monitoring to gauge share of voice, sentiment, market insights and competitive reviews
• Using insights to plan content and distribution

Session 03 - Execution Phase

• Using the test and learn approach
• Being human – the key to successful content creation
• How to distribute your content – which networks
• Success with blogs

Session 04 - Management Phase

• Tools for monitoring – free and paid
• Task scheduling and automation
• Measuring performance

TRAINER PROFILE 

Zalfian Fuzi has worked in the creative industries producing content for theatre and new media. For the past 15 years he has been a director, digital content producer, arts manager, dramaturge, and teacher. For the past 5 years he has specialised in using social media to create award winning viral videos campaigns for clients. While creating Malaysia's number one Youtube channel. Viral videos he created have been featured globally on CNN, Time, Fox News, huffington post, buzzfeed and all news and social media platforms, winning numerous awards including_Most Freaking Awesome Youtube Video of 2015 – Webtv Asia Awards 2015, Gold Trophy Best Viral Video of the Year – Malaysia – Dragons Asia 2014 and Bronze Trophy Best Viral Video of the Year – Asia – Dragons Asia 2014. He is currently involved in Asia's largest multi-channel network to produce and programme international viral content to broadcast across the web, youtube, mobile, cable, and IPTV platforms. He is a frequent speaker and facilitator at international and Malaysian arts and media events.

Peter DE Kretser is Chief Operating Officer at GO Communications and Director GO Group. Peter redefines the ‘spin doctor’ image of PR…“PR is not a science. Neither is marketing or advertising. It’s about telling a story to the consumer – keeping it simple, powerful and with no lies. Humour helps.” Peter is the youngest founder of a public relations agency in Asia – a new breed of the young Asian Entrepreneur whose interests have taken him from pro football to PR. Today, he helms GO Communications. Over 12 years communications experience including Senior Creative Executive, J Walter Thompson (Australia); Entrepreneurial background having been involved in three start-up ventures including Lighthouse Oysters (Singapore) and GO Communications Group (Asia-Pacific); Experience in most industries including Corporate, Tourism and Lifestyle; and International Advertising Association EXCO member since 2011.

WHO SHOULD ATTEND?
This newest course is for: Digital Marketing; Traditional Marketers want to stay up-to-date in an increasingly digital world; Business Owners/ Entrepreneurs who implement   effective digital marketing campaigns for business growth.

COURSE DETAILS

Date:                30 April 2016

Venue:             Hotel/Restaurant located in Phnom Penh

Time:               8 am-5 pm

Language:       Khmer

Fee:                 US$ 150 (Exclude any Taxes)

The Fee includes: Refreshment, Materials and  Certificate. 

Educational Development Institute (EDI)

#22, St. 51┴154, Sangkat Phsar Thmei III, Khan Daun Penh, Phnom Penh.
Tel: 023 966 967 / 015 728 123 / 012 222 650 / 012 915 895 / 016 557 123
Email:  info@edi-cambodia.org  /  training@edi-cambodia.org

.

COURSE TITLE	DATE	ORGANIZER
Secrets of Digital Marketing Success	30 Apr	EDI
Effective Business Communication New	7-8 May	EDI
Practical Cambodian Taxation	28-29 May	EDI
Internal Control and Practical Accounting New	28-29 May	EDI

.