Effective Selling Skills

 Training on
Effective Selling Skills
27-28 December 2014
 

Understanding and implementing effective selling strategies is essential for businesses of all sizes. If an entrepreneur or his sales team lack the necessary skills to initiate and close a sale, the company can lose money and ruin its reputation. Whether you sell wedding dresses or are a copywriter, your selling strategies will influence whether your customers decide to make a purchase from you or your competitor.

COURSE OBJECTIVES
Upon the completion of this two-day training, participants are expected to :

• Understand different marketing strategies including segmentation, branding, marketing campaign, and sales promotion.
• Be able to conduct SWOT analysis
• Be able to develop marketing proposal
• Understand successful characteristics of sales person
• Understand various techniques for selling, including 8 steps of CALL, techniques for handling rejections, Blue Ocean strategy, Four Action Grid and others.

COURSE CONTENTS
I. The introduction of Strategy Development

• Understanding the overview of Sales Strategy
• Understanding how importance of Sales Strategy contributes Business
• Know Your Product
• Show, Don't Tell
• Understand Your Target Customer
• Get Referrals
• Price Competitively

II. SWOT

• Why do we need to have SWOT Analysis
• Case studies of the analysis on Strength, Weakness, Opportunity, Threat

III. TOWS

• Understanding of TOWS
• Case Studies of TOWS

IV. Boston Consulting Group Matrix

• Understanding of Boston Consulting Group Matrix
• Case Studies Boston Consulting Group Matrix

V. Budget Plan

• Overview of budget plan
• Sample of Zero Base Budget Plan
• Sample of Annual Activities Grid

VI. Distribution Model 80/20 RULE

• Understanding of Numeric Distribution
• Understanding of Market Share
• Understanding of Value Share
• Understanding of Segment Share
• Case Studies of 80/20 RULE

TRAINER PROFILE
Mr. Chhauy Pisal is an MBA holder from Lim Kokwing University and BBA from Royal University of Law and Economics. He has intensive experiences in the fields of marketing and sales management and currently works as the marketing manager of Huotraco International Limited. Mr. Pisal is one of the specialists in marketing and sales, and his working histories just prove his expertise.
Following are his experiences in both international and local corporations:

• Head of Marketing at Royal Media Entertainment Corporation (One TV)
• Trade Marketing Development Senior Manager at Hello Axiata
• Sales and Marketing Manager at DKSH
• Senior Brand Manager at DKSH
• Brand Manager at British American Tobacco Cambodia
• Areas Sales Manager at British American Tobacco Cambodia

WHO SHOULD ATTEND?
This essential training is specially designed for sales professionals whose job is to close deals and improve company’s sales.

COURSE DETAILS 
Date:                27-28 December 2014

Venue:             Hotel/Restaurant located in Phnom Penh

Time:                8 am- 5 pm

Language:       Khmer

Fee:                 US$ 200 (Exclude any Taxes)

Early Bird:       US$ 180 (Register before December 19)
The Fee includes: Lunch, Refreshments, Materials and Certificate of Participation. 

Educational Development Institute (EDI)
 #22, St. 51┴154, Sangkat Phsar Thmei III, Khan Daun Penh, Phnom Penh.
Tel: 023 966 967 / 017 594 619 / 016 254 123 / 015 729 123
Email: director@edi-cambodia.org  / training@edi-cambodia.org