Strategic Business Planning

 Training on
Strategic Business Planning
13-14 September 2014
 

This course is designed  to combine proven by practice methods with new insights ideas from a wide range of current business and strategic thinking. Gain a wider perspective of management breakout sessions, exercises and case applications. Bring your strategic business and dilemmas to this course and get direction on analytical and organization approaches.

COURSE OBJECTIVES
Upon the completion of the this training course, participants are expected to:

• Learn key analytical and conceptual approaches to expand your understanding of the marketplace
• Align your organization with your strategic planning goals by integrating strategy, objectives, metrics and performance
• Identify evolving strategic patterns and generate ideas on how they can be applied to your organization
• Incorporate customer needs into the strategic plan
• Use case study to examine the strategic planning process in details

COURSE CONTENTS
Module 1: Introduction

• Business, Products, and Competition
• Options for business and business financing

Module 2: Business Models and Strategies

• Characteristics of Businesses
• Different Models of Business
• Business Strategies and Options

Module 3: Business Planning

• Definition of Business Planning
• Situational Business Analysis
• Developing Company’s Vision, Mission, Goals and Strategies

Module 4: Developing Competitive Strategies

• SWOT Analysis
• Options for Competitive Strategies
• Developing a Business Plan

Module 5: Marketing Strategies

• Customer Analysis
• Marketing Mix
• Developing Marketing Strategies

Module 6: Budgeting and Financial Projection

• Budgeting
• Financial Projection

TRAINER PROFILE

Mr. Pech Bolene has impressive experience in Business planning, business development, and human resource management. He started his management career at a very young age as a branch manager. From 1997 to 2008, Mr. Bolene managed more than 1,000 employees for one of the biggest educational institutes at that time. Now, Mr. Bolene is a very successful entrepreneur, investor, and Chief Executive Officer. He was awarded as an outstanding ASEAN-CHINA young entrepreneur 2011 . Currently Mr. Bolene is the chairman and CEO of Westline Education Group Co., Ltd., President of Junior Chamber International (JCI) Cambodia, Phnom Penh, Vice-President of Young Entrepreneurs Association of Cambodia (YEAC), Board Member of Cambodia Investor Club (CIC) and Member of Business Network International (BNI). Mr. Bolene has worked in the fields of management, organizational development, and human resource management for more than15 years. His areas of expertise are in strategic management, Supervisory Skills, motivation, organizational development, leading with emotional intelligence and leadership. Mr. Bolene holds bachelor degree in Education, Master degree in Human Resource Management, and EMBA from the UK.

WHO SHOULD ATTEND?
This course is ideal for people who have to propose new business ideas to people in their own company – at any level. It is also designed for anyone who is responsible for preparing and presenting business plans and proposals to bankers, financiers and prospective investors.


COURSE DETAILS

Date:                13-14 September 2014

Venue:             Hotel/Restaurant located in Phnom Penh

Time:                8 am- 5 pm

Language:       Khmer

Fee:                 US$ 230 (Exclude any Taxes)

Early Bird:       US$ 200 (Register before September 06)
The Fee includes: Lunch, Refreshment, Materials and  Certificate. 

Educational Development Institute (EDI)
#22, St. 51┴154, Sangkat Phsar Thmei III, Khan Daun Penh, Phnom Penh.
Tel: 023 966 967 / 015 728 123 / 012 56 6606 / 012 915 895 / 015 729 123
Email: director@edi-cambodia.org  / training@edi-cambodia.org